Deanna Barnert                Journalist, Copywriter, Media Pro          (323) 571-0339          Home Page
Proven  media and entertainment professional committed to making a positive impact on our world. Background includes extensive work in multi-media journalism, as well as project management, marketing, non-profit outreach and remote employment.


    Emmy magazine     Sony Pictures Television     Genre magazine   Indulge magazine
   Watch! magazine  
Soap World Australia          Lucid magazine    Reality TV Bites
Los Angeles, CA
2000 - present

  • Research, interview and write Emmy magazine celebrity Bio Picks and business stories about production houses such as Amazon Studios and Blumhouse.
  • Write weekly talent lifestyle pieces for Sony Pictures Television to distribute to international outlets.
  • Attend industry events to garner celebrity lifestyle interviews on fashion, travel, health and "life on set."
  • Worked with industry sources to obtain early copies of upcoming CD releases and write music reviews.
  • Assisted Managing Editor with content decisions for print magazine.
  • Edited content for style, content and typographical errors, working in Quark.      
Scottsdale, AZ 2008-present

  • Pitch, coordinate and produce celebrity profiles, features and news.
  • Perform exclusive on-camera interviews and red carpet coverage of major events such as Emmys, MTV's VMAs, et al.
  • Shoot, produce and/or source video and photos to accompany stories.
  • Implemented SEO and utilized social media for promotion.
  • Follow through on beat sources, contacts and leads to break stories and gather information on news.
  • Researched and wrote 10-12 news stories per week for Entertainment Channel (until 2012). Entertainment
Redmond, WA
2009 - 2013

  • Designed and led's former Soap Superfan site to over 620K page views in February 2010.
  • Worked with networks, studios and publicists to negotiate exclusive opportunities and bank interviews with talent like JJ Abrams, Shonda Rhimes, Charlie Sheen, Robin Williams, Selena Gomez, Louis C.K., Al Gore, et al.
  • Pitched and produced celebrity profiles, TV features, news stories and video for multiple platforms.
  • Blogged daily about Daytime TV, following through on beat sources and leads to uncover and break news.
  • Conducted on-camera interviews with talent and executives.
  • Represented MSN at local and international industry events, set visits and junkets.
  • Implemented SEO and utilized social media for promotion.

Los Angeles, CA 2011 - present

  • Develop, edit and polish television scripts at various stages, from early drafts with big-picture issues to projects with producers awaiting revisions.

MARKETING COPYWRITER / EDITOR, various markets Los Angeles, CA 2001 - present

  • Led PR effort and drafted content for successful Indiegogo campaign.
  • Researched, drafted and designed fundraising and marketing materials for healthcare and nonprofit clients. 
  • Designed and created marketing materials and web content for escrow company.
  • Worked with CEO and executives to create marketing materials with individualized tone and voice.
  • Created paid advertorials for print magazines.

WEBSITE MANAGER, at Sheknows Scottsdale, AZ 2008 - present

  • Edit, produce and post news, teaser, recaps, links and critical pieces provided by reporters.
  • Update site daily utilizing CMS and HTML.
  • Work with technical and creative teams to address website glitches and design issues.

ON-AIR EXPERT GUEST, Tencent, SoapNet, KISS FM Hollywood, CA
2008 - present

  • Worked with producers to create fresh segments for SoapTalk, Rick Dees in the Morning and Tencent news channels.
  • Dished new, returning and classic TV as expert in front of live studio and radio audiences and international news crews.

ASSOCIATE EDITOR, Soap Opera Weekly New York, NY
2000 - 2008

  • Researched, pitched and drafted celeb features, news and style stories on television dramas, reality TV and Hollywood events for weekly print magazine.
  • Arranged and conducted celebrity interviews.
  • Followed through on beat sources, contacts and leads to uncover and break news.
  • Represented SPW at industry events, set visits and junkets.

PUBLISHED AUTHOR & BOOK EDITOR, Explorer Resident's Guide: Los Angeles
Telecommute 2007 - 2008

  • Researched and wrote residential portion of travel guide, providing extensive breakdowns on housing, education, healthcare, licensing and procuring US entry visas.
  • Edited down 400+ page living guide for pocket-sized tourist edition.

ENGLISH TEACHER, Astex Language Academy
Madrid, Spain 1997 - 1999

  • Taught business and conversational English to Spanish speakers of all levels.
  • Developed curriculum and materials, adjusting for size and level of each individual class.

PROJECT MANAGER, Internal and External Communications Los Angeles, CA

  • Led Fortune 500 Company teams and onsite teams to produce computer-based training and sales materials. 
  • Rewrote and revised content for print-based projects.

NARAL  *  NOW-Legal Defense Fund  *  U.S. Dept of Labor  *  Teenline
Los Angeles/NYC 1991 - 1996

  • Researched and drafted press releases, catalogs, brochures and facts sheets.
  • Organized public relations events, including debates, lectures and speakers' forums.
  • Led educational seminars, managed volunteers and counseled peers.
EDUCATION:   BARNARD COLLEGE OF COLUMBIA UNIVERSITY, New York, NY            Bachelor of Arts, Women's Studies and Sociology, '96
UNIVERSITY OF CALIFORNIA LOS ANGELES                                                Journalism & Writing coursework

          AFFILIATIONS: Television Critics Association  *  Alpha Delta Phi Literary Society  *  MediaBistro  *  Habitat for Humanity