Deanna Barnert Journalist/Communication Pro
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Writing & Storytelling Synthesizing Research Adapting Voice & Style |
Editing & Reporting Social Media, SEO & CMS Expertise in Entertainment |
Project Management Collaboration & Teamwork Relationship-Building |
Versatility Active Learning Ethics & Integrity |
COMMUNICATIONS CONSULTANT / COPYWRITER, various markets | Los Angeles, CA |
2000 - present |
• Built and manage content for eCommerce website, www.StatementByEllenC.com. • Research, draft and edit marketing materials and web content to help nonprofit and healthcare clients meet their goals. • Perform CEO and executive interviews to craft branded communications materials and advertorials. • Edit personal, business and academic essays for professionals journalists and students applicants. • Led PR effort and drafted content for successful Indiegogo campaign for Shopping Bags Solutions. |
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FREELANCE ENTERTAINMENT JOURNALIST / TV CRITIC |
Los Angeles, CA | |
Emmy magazine, Sony Pictures Entertainment, Tencent Media, Watch!, Indulge Food & Wine and more | 2000 - present | |
• As a member of the Television
Critics Association, cull features, news stories, interviews and
sources from bi-annual tours. • Support U.S. TV series abroad by crafting talent profiles and lifestyle features to run on international affiliate websites. • Interview executives, filmmakers, showrunners, talent and publicists and share their visions with readers. • Featured as Entertainment Expert on international news programs and created segments for live studio and radio audiences. |
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SheKnows.com |
2008 - 2015 | |
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Followed through on beat sources, contacts and leads to uncover
the full story on trending news and garner the #1 position. • Pitched, coordinated and sourced media to craft features, op-ed, recaps, previews, synopses and more via CMS. • Represented outlet at movie junkets and sets to cover and critique upcoming release. • Produced on-camera red carpet coverage for major events like The Emmys, SAG Awards, MTV VMAs and premieres. |
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MSN.com | 2009 - 2013 | |
• Designed and led MSN's Soap Superfan blog to over 620K page views in February 2010. • Researched and crafted critical features, profiles, news stories, listicle, previews and more for MSN’s homepage and TV blog. • Covered international set visits with on-camera interviews and follow-up news stories and previews. • Implemented SEO and utilized social media for promotion of Superfan and MSNtv blogs. |
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NEWS EDITOR, Bauer Media |
Remote from Los Angeles, CA | 2015 - 2020 |
• Managed multiple timelines at bi-weekly enthusiast print magazine, Soaps in Depth. • Collaborated with editorial team, publicists, executives and sources to break news, land features and craft critical pieces. • Supervised all aspects of photo and event shoots, including scheduling talent, securing approvals and tracking paperwork. |
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PUBLISHED AUTHOR & BOOK EDITOR, Explorer Publishing | Los Angeles, CA | 2007 - 2008 |
• Compiled and synthesized dense research on topics like US healthcare and entry visas to craft informative, engaging prose. |
MENTOR, WriteGirl | Los Angeles, CA |
2015 - present |
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Collaborate with team to design and implement monthly writing
workshops to empower female, trans & nonbinary teens. • Brainstorm and help facilitate the pivoting of in-person workshop standards and practices for the Zoom environment. |
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BOARD MEMBER, Barnard Women in Entertainment | Los Angeles, CA | 2012 - present |
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Implemented direct-marketing emails, social media and
special-events to build local alumnae chapter from the ground. • Create, host and promote social and networking events, pivoting to engage national membership in the Zoom era. |
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WEBSITE MANAGER, SoapOperaFan.com | Remote from Los Angeles, CA | 2008 - 2011 |
• Coordinated team of reporters and produced their stories utilizing CMS and HTML. • Addressed website glitches and design issues in consultation with technical and creative teams. |
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PROJECT MANAGER, Internal and External Communications | Los Angeles, CA | 1996 - 1997 |
• Led Fortune 500 company teams and onsite teams to produce computer- and internet-based training materials. • Directed scheduling, quality assurance efforts and more to keep deliverable on track and on time. |