Deanna Barnert                                                                                  Journalist/Communication Pro                                                                                                       

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SUMMARY OF SKILLS
Writing & Storytelling
Synthesizing Research
Adapting Voice & Style
Editing & Reporting
Social Media, SEO & CMS
Expertise in Entertainment
Project Management
Collaboration & Teamwork
Relationship-Building

Versatility
Active Learning
Ethics & Integrity

WRITING & EDITORIAL EXPERIENCE
COMMUNICATIONS CONSULTANT / COPYWRITER, various markets Los Angeles, CA
2000 - present
•    Built and manage content for eCommerce website, www.StatementByEllenC.com.
•    Research, draft and edit marketing materials and web content to help nonprofit and healthcare clients meet their goals.
•    Perform CEO and executive interviews to craft branded communications materials and advertorials.
•    Edit personal, business and academic essays for professionals journalists and students applicants.
•    Led PR effort and drafted content for successful Indiegogo campaign for Shopping Bags Solutions.
FREELANCE ENTERTAINMENT JOURNALIST / TV CRITIC
Los Angeles, CA
Emmy magazine, Sony Pictures Entertainment, Tencent Media, Watch!, Indulge Food & Wine and more 2000 - present
•    As a member of the Television Critics Association, cull features, news stories, interviews and sources from bi-annual tours.
•    Support U.S. TV series abroad by crafting talent profiles and lifestyle features to run on international affiliate websites.
•    Interview executives, filmmakers, showrunners, talent and publicists and share their visions with readers.
•    Featured as Entertainment Expert on international news programs and created segments for live studio and radio audiences.
SheKnows.com

2008 - 2015
•    Followed through on beat sources, contacts and leads to uncover the full story on trending news and garner the #1 position.
•    Pitched, coordinated and sourced media to craft features, op-ed, recaps, previews, synopses and more via CMS.
•    Represented outlet at movie junkets and sets to cover and critique upcoming release.
•    Produced on-camera red carpet coverage for major events like The Emmys, SAG Awards, MTV VMAs and premieres.
MSN.com
2009 - 2013
•    Designed and led MSN's Soap Superfan blog to over 620K page views in February 2010.
•    Researched and crafted critical features, profiles, news stories, listicle, previews and more for MSN’s homepage and TV blog.
•    Covered international set visits with on-camera interviews and follow-up news stories and previews.
•    Implemented SEO and utilized social media for promotion of Superfan and MSNtv blogs.
NEWS EDITOR, Bauer Media 
Remote from Los Angeles, CA 2015 - 2020
•    Managed multiple timelines at bi-weekly enthusiast print magazine, Soaps in Depth.
•    Collaborated with editorial team, publicists, executives and sources to break news, land features and craft critical pieces.
•    Supervised all aspects of photo and event shoots, including scheduling talent, securing approvals and tracking paperwork.
PUBLISHED AUTHOR & BOOK EDITOR, Explorer Publishing Los Angeles, CA 2007 - 2008
•    Compiled and synthesized dense research on topics like US healthcare and entry visas to craft informative, engaging prose.
LEADERSHIP EXPERIENCE
MENTOR, WriteGirl    Los Angeles, CA
2015 - present
•    Collaborate with team to design and implement monthly writing workshops to empower female, trans & nonbinary teens.
•    Brainstorm and help facilitate the pivoting of in-person workshop standards and practices for the Zoom environment.
BOARD MEMBER, Barnard Women in Entertainment Los Angeles, CA   2012 - present
•    Implemented direct-marketing emails, social media and special-events to build local alumnae chapter from the ground.
•    Create, host and promote social and networking events, pivoting to engage national membership in the Zoom era.
WEBSITE MANAGER, SoapOperaFan.com     Remote from Los Angeles, CA 2008 - 2011
•    Coordinated team of reporters and produced their stories utilizing CMS and HTML.
•    Addressed website glitches and design issues in consultation with technical and creative teams.
PROJECT MANAGER, Internal and External Communications Los Angeles, CA 1996 - 1997
•    Led Fortune 500 company teams and onsite teams to produce computer- and internet-based training materials.
•    Directed scheduling, quality assurance efforts and more to keep deliverable on track and on time.
EDUCATION & AFFILIATIONS
BARNARD COLLEGE of COLUMBIA UNIVERSITY, New York, NY      •      Bachelor of Arts, Women’s Studies and Sociology
Television Critics Association  •  WriteGirl  •  Barnard Women In Entertainment (board member)  •  Alpha Delta Phi Literary Society